How to follow a business from discovery

Once you find a business you like on KiddyCash, you can follow it or add it to your child’s wishlist — two actions that turn a casual browse into something more intentional. Following a business means your family stays updated on that business’s campaigns and offers. Adding to a wishlist lets your child set it as a savings goal, a great way to make pocket money feel purposeful.

If you haven’t explored the directory yet, start by reading how to browse the public business directory to get comfortable finding businesses near you — whether you’re in Nairobi, Mombasa, or anywhere else KiddyCash operates.

Before you begin

You need:

  • A KiddyCash parent account that has completed basic KYC (identity verification)
  • At least one child profile set up under your family
  • The KiddyCash app, updated to the latest version

Step 1 — Open the business profile

Search for a business or tap one from the discovery feed. This takes you to the public business profile — a page anyone can view without logging in. It shows the business name, category, location, and any active campaigns.

Need help getting there? See how to open a public business profile for a full walkthrough.

You can also go directly to any business profile at https://kiddy.cash/public/business/:business_id — replace :business_id with the actual ID shared by the business, for example via a flyer, SMS, or M-Pesa till receipt.

Step 2 — Choose an action: Follow or Wishlist

Near the top of the business profile, you’ll see two buttons:

  • Follow — Subscribe your family to updates from this business. You’ll see their campaigns appear in your home feed.
  • Add to Wishlist — Pin this business to a specific child’s wishlist so they can save toward a purchase or experience there.

Tap the action you want.

Step 3 — If you chose Follow

  1. Tap Follow.
  2. A prompt appears asking which family members should follow this business. You can select yourself, specific children, or the whole family.
  3. Confirm by tapping Save.
  4. The button label changes to Following. You’re done.

Step 4 — If you chose Add to Wishlist

  1. Tap Add to Wishlist.
  2. Select the child whose wishlist you want to update. (Each child in your family has their own wallet and wishlist.)
  3. Optionally, enter a savings goal amount in KES — for example, KES 500 toward a meal at a restaurant or KES 1,200 toward a bookshop voucher.
  4. Tap Save to Wishlist.
  5. The business now appears in that child’s wishlist, visible from their profile tab.

Step 5 — Confirm it worked

Go to Family in the bottom navigation bar. Open your own profile or your child’s profile and tap Wishlist or Following to see the update. If the business appears there, the action was successful.

Why this matters

Following a business and building wishlists are simple habits that open up bigger conversations. When your child can see where their allowance might go and why, money starts to feel real. The blog post why money conversations matter more than the amounts involved explains this well. If you’re not sure how to bring this up with your kids, how to start talking about money with your kids at any age is a practical starting point.