Viewing Kid Business Analytics
The analytics dashboard gives you a live read on how your KiddyCash business is performing — not just what came in, but when, how often, and through which channels. If you’re already comfortable checking your business accounts and reviewing individual sales, analytics is where patterns start to emerge.
Getting to the Dashboard
Head directly to your analytics dashboard from the KiddyCash app. You’ll need to be logged in as the business owner or have a linked kid account with business access enabled.
From the main navigation:
- Tap My Business in the bottom nav
- Select your business name
- Tap the Analytics tab
What You Can See
The dashboard surfaces several metric categories. Here’s what each one tells you:
| Metric | What it shows | Why it matters |
|---|---|---|
| Total Revenue | Cumulative earnings over a selected period | Tracks overall business growth |
| Transaction Volume | Number of completed sales | Separates busy periods from high-value ones |
| Average Transaction Value | Revenue ÷ transaction count | Tells you if customers are spending more per visit |
| Revenue Trend | Day-by-day or week-by-week chart | Spots growth, slumps, or seasonal patterns |
| Top Payment Channels | Breakdown by M-Pesa, wallet transfer, cash, etc. | Useful if most of your customers pay one way |
| Repeat Customers | Returning vs. new buyers | Signals loyalty — important for small businesses |
| Badge Milestones | Badges earned based on business performance | Tracks recognition tied to revenue and activity goals |
Reading the Trend Chart
The revenue trend chart defaults to the last 30 days. You can switch between:
- 7 days — useful for a recent market day or school sale
- 30 days — standard month view
- Custom range — helpful if you ran a campaign with a specific start and end date
Spikes in the chart usually correspond to events: a school market in Nairobi, a weekend where you promoted your business to neighbours, or a campaign you ran through KiddyCash. Cross-referencing those dates with your transaction history helps you understand exactly what drove the spike.
Currency and Localisation
All revenue figures display in KES by default if your account is set to Kenya. If your family account uses a different currency, analytics will reflect that. M-Pesa transactions are tagged separately from wallet-to-wallet transfers, so you can see which payment method your customers prefer.
Filters and Segments
Use the filter bar at the top of the analytics page to narrow data:
- By product or service — if you sell more than one thing, compare which earns more
- By payment method — see how much came through M-Pesa vs. KiddyCash wallet
- By time period — already covered above, but worth combining with other filters
Filtering by product is especially useful if you’re deciding what to focus on — for example, if your snack sales consistently outperform your craft items, that’s a signal worth acting on.
What Analytics Doesn’t Show
Analytics covers completed transactions. It won’t show:
- Pending or failed payments (check the transactions view for those)
- Money held in escrow or awaiting approval
- KYB verification status
For account balances and fund movements, the business accounts view gives you more detail.